July 01, 2019


According to Allure magazine, a serum is one skincare step you should NOT miss. This excerpt from the Allure blog explains why.

Allure - March 2019  

If there's one step in our daily skin care regimens that we dare not skip, it's applying serum. Serums are the best way to deliver a highly concentrated, potent dose of active ingredients to the skin. Whether it's antioxidants, hyaluronic acid, peptides, botanical agents, or any number of other ingredients, serums are able to carry these small molecules deep into the skin, where they exert the most benefit.

"The main reason serums are able to do this, is because of what they do not contain," says Kenneth How, a dermatologist at Wexler Dermatology in New York City. "In contrast to moisturizers, serums don't contain air-tight, occlusive ingredients, which allow them to penetrate more deeply into the epidermis, carrying their active ingredients with them."

Another reason why serums are a mainstay for skin-care novices and lovers alike? The good 'ol feel factor. "Serums are the new moisturizers," New York City-based dermatologist Ellen Marmur tells Allure. "They are perfect for layering — like a primer on clean skin before makeup or sunscreen."